The contemporary fashion industry is one of the most exploitative sectors in today’s economy. This exploitation is evident when we look at labor conditions and the industry’s environmental impact: however, it also has an adverse effect on the personal costs of those who pursue the latest fashion trends. While many view fashion as a medium of self-expression, it also serves as a tool of social control. It exacerbates class disparities and compels individuals to constantly adapt to ever-changing trends. The fashion sector, with its cyclical nature and focus on fleeting styles, adeptly shapes consumer perceptions, fostering excessive consumerism. A viable alternative is the ‘slow fashion’ approach, advocating for deliberate and thoughtful buying decisions.